Abstract：Crypto.com offers users who gift USD500 or more a special NFT as China and other parts of the world ready to usher in the Year of the Tiger.
Crypto.com (CRO) is a crypto platform designed to support the trading of all cryptos and all crypto-related services. Not just a trading platform, Crypto.com also allows users to earn, spend, and borrow against cryptos.
Recent ad campaigns keep Crypto.com front and center in spite of regulators banning ads and increased regulatory scrutiny.
Crypto.com Targets Consumer Global
At the turn of the year, Crypto.com has been particularly active in brand recognition. Following news of the exchange sponsoring U.S womans pro soccer team Angel F.C, Crypto.com bought 30 seconds of Super Bowl LVI airtime.
Since then, news hit the wires of the platform sponsoring the Australian Football League (AFL). The AFL is akin to the NFL for Australian sports fans, with rugby union and even cricket playing second fiddle to the AFL.
The marketing drive is part of Crypto.coms ambition in becoming a top 20 consumer brand within the next 3-5-years.
Crypto.com‘s timing coincides, however, with heightened regulatory scrutiny. Earlier in the month, news hit the wires of the UK banning 2 Crypto.com ads. The ban has yet to disrupt Crypto.com’s brand awareness campaigns, however.
