STARTRADER Launches New Global Brand Identity
Global broker STARTRADER refreshes its brand identity, reinforcing trust, growth, and client focus through a modernized visual and strategic repositioning.
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Abstract:Biggs was previously Finalto's Head of Liquidity and Systematic Market Making. He has held several top executive roles in the last 10 years.

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Finalto, a financial solutions provider, has promoted Andrew Biggs, its Head of Liquidity and Systematic Market Making, to the role of Group Head of Risk Trading.
Take Advantage of the Biggest Financial Event in London. This year we have expanded to new verticals in Online Trading, Fintech, Digital Assets, Blockchain, and Payments.Biggs announced the update on Thursday on his LinkedIn profile. However, his profile shows he took on the new role earlier in August. Biggs has been the Head of Liquidity at CFH Clearing Limited since May 2018, which is a position he maintained even after Finalto acquired and renamed CFH Clearing.
Before Finalto, Biggs, who has held top executive positions at various firms over the last 10 years, was the Head of Liquidity and Risk Analysis at IS Prime Limited, a brokerage services firm that is a part of the ISAM Capital Markets Group. He joined the firm in December 2014 as the Head of Electronic Trading Solutions.
Before IS Prime, Biggs handled institutional sales at Sucden Financial Limited, a multi-asset execution, clearing and liquidity provider, and worked there for two years between January 2013 and December 2014. In addition, he spent over a year at ICM Capital, a UK-based global multi-regulated financial services provider, serving first as a Sales and Relations Executive and later as the UK Sales and Relations Manager.
Meanwhile, the Group Chief Executive Officer of Finalto Group, and Liron Greenbaum, the Group Chief Operating Officer (COO), exited the financial solutions providers last week after working there for over seven years.
Moreover, Finalto appointed Matthew Maloney, a financial industry veteran with over two decades of experience, to take over from Hoffman as the new Group CEO. Maloney was the CEO of Finalto Financial Services and Finalto Trading until the promotion. He took on the former role in February 2021. Before Finalto, Maloney was the CEO of CFH Clearing Limited.
So far, Maloney has worked for top financial organizations such as TTT Moneycorp, FTSE International, the London Stock Exchange and PricewaterhouseCoopers in a career experience spanning over 25 years.

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Global broker STARTRADER refreshes its brand identity, reinforcing trust, growth, and client focus through a modernized visual and strategic repositioning.

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