eToro Opens the Door to Anytime, Anywhere Investing

eToro Group Ltd., the online trading platform listed on Nasdaq, has announced several updates to its product offering as part of its broader strategy to adapt to a tokenised financial system. The announcements were made during a recent global webinar titled eToro Unlocked: Trade Without Boundaries, where the company outlined its direction in response to ongoing developments in blockchain regulation and technology.

According to the firm, the concept of tokenisation, which is the process of converting traditional financial assets into digital tokens recorded on a blockchain, is gaining traction as regulatory frameworks begin to form. New legislation, such as the Markets in Crypto-Assets (MiCA) regulation in the European Union and the Genius Act in the United States, is creating conditions under which digital representations of real-world assets can be issued in a regulated manner.

As part of its expansion, eToro will begin offering 24/5 trading on a selection of 100 widely traded US-listed stocks and ETFs. The move extends the platform's existing functionality beyond standard market hours, allowing users to respond to market developments outside traditional trading windows.

In parallel, the platform has introduced spot-quoted futures, developed in collaboration with CME Group. These contracts differ from standard futures by being priced directly against the spot market, and they feature longer expiry dates. Currently available in certain European markets, these instruments are intended to offer retail traders exposure to futures markets using a format more aligned with conventional pricing structures. eToro has indicated plans to make them available to a wider global user base.

eToro has also reiterated its ongoing work in the area of tokenisation. The company has been involved in this space since 2012, when its CEO co-authored a white paper on the use of blockchain for representing traditional assets. In 2019, it acquired the Danish blockchain firm Firmo, later launching tokenised versions of gold, silver, and selected fiat currencies.

The platform now plans to launch tokenised versions of US-listed equities using the ERC-20 standard on the Ethereum blockchain. These tokenised stocks will be linked to their real-world counterparts, and users will have the option to move them on-chain or redeem them back into traditional positions on the platform.

eToro views tokenisation as a step toward making financial markets more accessible across time zones and jurisdictions. The firm sees the process as a progression from extended trading hours to 24/5 access, and eventually, continuous 24/7 availability through blockchain integration. However, the wider adoption of such models may depend on how market participants, regulators, and infrastructure providers respond to these shifts.

While the concept of 24/7 trading and blockchain-based asset settlement introduces new possibilities, it also raises questions about custody, liquidity, and oversight. As platforms experiment with these technologies, broader industry response and regulatory clarity are likely to shape the long-term implications for retail and institutional investors alike.