Abstract：SEC's new campaign warns about relationship investment scams, highlighting red flags, losses, and protective measures. Stay safe from "pig butchering" schemes.
The U.S. Securities and Exchange Commission (SEC) is sounding the alarm on sophisticated “relationship investment scams” that prey on emotions to steal billions. Their new “Don't Open the Door to Scammers” campaign targets schemes known as romance scams, financial grooming, or the disturbing “pig butchering” tactic - where fraudsters fatten victims with false affection before financial slaughter.
These scams typically begin with an innocent “hello” - an unsolicited message on dating apps or social media. Scammers spend weeks or months building trust before pitching fraudulent crypto investments or other too-good-to-be-true opportunities. The CFTC's parallel “Dating or Defrauding?” initiative reveals these cons caused nearly $4 billion in losses last year alone.
The SEC's multi-pronged awareness drive includes:
- Two animated videos exposing scammer tactics
- An educational resource hub with a red flags checklist
- An investing quiz to test scam-spotting skills
- Director Lori Schock's article detailing how these scams “start with hello but end with a goodbye to your money”
“These aren't just financial crimes - they're emotional manipulation schemes,” warns Acting Chairman Mark Uyeda. Scammers now use AI-generated profiles and fake romantic connections to bypass traditional fraud detection.
Key protection strategies from regulators:
- Never engage with unsolicited investment pitches, even from apparent friends
- Verify independently legitimate opportunities won't pressure you to decide quickly
- Cut contact immediately if someone refuses video calls or meeting in person
- Report suspicious activity to the SEC's whistleblower program
The campaign particularly highlights cryptocurrency schemes, where scammers funnel victims toward phony trading platforms. “If someone you've never met recommends an investment,” Schock cautions, “that's not romance - it's robbery.”
With fraudsters constantly evolving tactics, the SEC stresses that awareness is the best defense. Their resources provide specific language to watch for, including:
- “My uncle works at a crypto firm”
- “I can show you how to 10X your money”
- “This opportunity expires tomorrow”
As relationship scams grow more sophisticated, regulators emphasize: that real financial advisors don't find clients through Instagram DMs or Tinder matches. When in doubt, check the SEC's Investment Adviser Public Disclosure database before trusting anyone with your money.
